Television Format as Cultural Negotiation

Television Format as Cultural Negotiation

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Despite the growing number of publications on television formats, specific theorisations regarding formats and format adaptation, in particular, are still rare.In this article, I introduce a synthesizing approach for studying format appropriation.Drawing on format study, media industry research and structuration theory, I suggest here that television formats should be understood and studied as a process of cultural negotiation in which global influences diegojavierfares.com and local elements amalgamate on various levels of television culture (i.e., production, text, and reception); every level includes several sites of symbolic or actual negotiation.

These sites emerge in the duality of structure and human agency.